by and by

What does it mean?

A phrase meaning, “in due time” or “unspecified soonness,” our brand is a direct reflection of our family and the journey of our Filipino-American upbringing. We are Digital Storytellers aiming to authentically contribute our unique colors to the Fil-Am spectrum. By and By is a space to build community, culture, honoring our heritage and past generations.
Growing up, our grandfather would assure us with this phrase when we would ask for things like candy or a trip to the park. Generations of love, patience, and style echoes through the work.
By and By represents hope, patience, & passion. With these three attributes, life blooms when you allow it to run its course.

MEET MARK

Mark my words. Mark my territory. Mark my progress.

A Manila born, Los Angeles raised creative. Kindness is his medium, and weapon of choice.

Irreverent. Creative. Humorous. Authentic. ENFP.

Creativity, not cleanliness is close to Godliness.

PRESS RELEASE Oct 2, 2023

By and By Launches Paradigm-Shifting Filipino-Inspired Merchandise

By and By Founder Mark Kaiklian Challenges Perspectives with Introspective Line in Celebration of Filipino American History Month...

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  • Someone Said

    In this heartwarming story by Mom's Gold Choice Award winning author, Leah Lodevico, watch as a Filipino mother helps her Filipino-American daughter grow up between two distinct cultures.
    Book Info and Ordering
  • SuperCaptainBraveMan Books

    SuperCaptainBraveMan reminds us that although we may look different on the outside, we all share one common Super Power: Kindness!
    Shop SuperCaptainBraveMan